we have a huge day of announcements ahead of us and it's all about iPad I'm thrilled to tell you all about the new iPad Air let's start with its brilliant liquid Retina Display users love the portability of the 11-in form factor which is perfect for tasks like jotting down notes while working on a project some air users would prefer an even larger display for more room to work learn and play so inspired by iPad Pro we about half the user choos a larger screen we created a 13-in model of the new iPad Air as well the 13-in air has 30% more screen real estate than the 11-in air the larger display gives users more space to express their ideas and apps like free form or to see more participants in a video call on Zoom it also provides more space to view multiple apps using split view and iPad OS and both displays have the same Advanced features.
iPad Air Highlights:
So all your content looks abs absolutely gorgeous we've also redesigned the iPad Air to put the front-facing camera on the landscape Edge and it features Center Stage which uses machine learning to automatically keep everyone in the field of view so it's perfect for connecting with friends and family over FaceTime or joining a video conference while using a keyboard the new Air features landscape stereo speakers with spatial audio so it sounds great and the 13-in model has even better sound quality with double the base the new Air comes in four finishes a new blue and a new purple as well as a beautiful Starlight and space gray and its durable design uses a 100% recycled aluminum enclosure air users also love how quickly they can get things done so we're Stepping Up Performance in a big way with the incredibly fast M2 so that's the new iPad Air now available in in 11-in and 13-in models powered by the incredible M2 Chip and featuring a landscape front camera and faster Wi-Fi double the starting storage which is now 128 GB we've also expanded the number of storage options by adding 512 and 1 tbte and even with all these upgrades we're thrilled that the new 11-in Air still starts at just 599 and the 13in air is just $7.99 that's a remarkable value for a device with so many Advanced features and capabilities you can order the new air today and it'll be available next week this is the allnew impossibly thin incredibly powerful iPad Pro it has a stunning new design breakthrough new display outrageous performance and amazing accessories let's get started with its stunning design.
iPad Pro Highlights :
We've always envisioned iPad as a magical sheet of glass and with this this new design that vision is brought to life more than ever the new Pro comes in two sizes a new super portable 11-in model and a new expansive 13-in model and both are unbelievably thin the 11-in pro is 5.3 mm thin and the 13-in pro is an incredible 5.1 mm thin compared to the previous iPad Pro the difference is striking the new iPad Pro is even thinner than the iPod Nano which makes it the thinnest Apple product ever and they're both lighter as well in fact the 11-in model is less than a pound and the 13-in model is nearly a/4 PB lighter than its predecessor iPad Pro comes in two great finishes silver and space black both with 100% recycled aluminum enclosures and it's just as strong as the previous design despite being so much thinner just holding it in your hands is an unbelievable experience now let's talk about its breakthrough new display with the new iPad Pro we wanted to give customers an even more remarkable visual experience and we did just that by bringing OLED to iPad for the very first time with OLED technology the pixels generate both the light and the color for unparalleled Precision however for the expans of displays in iPad Pro a single OLED panel doesn't generate enough brightness to deliver the xdr performance iPad Pro users expect so we developed a state-of-the-art display that uses two OLED panels and combines the light from both to deliver phenomenal fullcreen brightness this technology is called tandom OLED and it's a breakthrough for iPad Pro the new Pro can support an incredible 1,000 nits of fullcreen brightness for both SDR and HDR content and 1,600 nits of peak h HDR brightness this is the new magic keyboard for iPad Pro it's been completely redesigned to be much thinner and even lighter opening it reveals the magic floating design that users love it comes into colors that perfectly match the new Pro and it's loaded with great new features first it now includes a function Row for quick access to convenient controls like screen brightness it also has a gorgeous aluminum palmrest and a larger trackpad that even more responsive with haptic feedback so the entire experience feels just like using a MacBook to start we added a new sensor in the barrel of the pencil to enable new interactions so now.
Availability
For example you can just squeeze it to bring up a new tool pallet and when you squeeze the pencil A haptic engine delivers precise feedback that you can feel a gyroscope allows you to roll the pencil for precise control of the tool you're using like changing the orientation of a shaped pen or brush if you ever lose apple pencil Pro you can easily locate it since it now supports fine my so that's the new Apple pencil Pro with its incredible new features it begins a whole new era of creativity on iPad so that's the new iPad Pro it features the Breakthrough Ultra retina xdr display the next level performance of M4 fast 5G cellular and a landscape front-facing camera all in a jaw-dropping incredibly thin and light design that's the thinnest Apple product ever this is the iPad we've always dreamed of making the new iPad Pro comes with double the storage which is now 256 GB the 11in model starts at $9.99 and the 13in model starts at $12.99 the new magic keyboard for iPad Pro is $299 and 349 and the new Apple pencil Pro is just 129 an amazing value for such an incredible device customers can order the new iPad pro magic keyboard and apple pencil Pro today and they'll be available next week thank you for joining us have a great day